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This book is a game-changer when doing insurance work🚀

  • Alena Wilson
  • August 25, 2023

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Here is the first tool I want to hand you to “‘power up” in your insurance work: ‘Markup and Profit’ by Michael C. Stone 📚

This book is a game-changer when doing insurance work🚀

This will help you understand If you want clarity on:
Understanding overhead costs 💼
The difference between markup & profit 📈
Discovering your profit margin 💰
Knowing what you’re truly earning at the end of the day 🏠

From my experience of working with over 1200 businesses in the past nine years, a staggering 90% of contractors aren’t clear on these numbers. Those who do? They’re the exception, not the norm.

#RoofingEstimates #RoofingContractors #InsuranceWork #EstimateMastery #Xactimate

Full Video on YouTube here: https://youtu.be/OjnNnnb_tnI

To “power up” when it comes to your insurance work – head over to http://www.EstimateMastery.com and check out our free, online training.

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AI Turns Adjuster PDF Into Xactimate ESX in Minutes

There’s a really awesome A.I. tool that will take the adjuster’s PDF and turn it into an ESX file that can be imported into Xactimate in just a few minutes.

Sign up for your free trial at: https://app.claimsflow.io/signup

Use code Alena400 for your free line items!

You can find out more about how we help contractors stop leaving money behind on insurance related work, go to estimatemastery.com

Alena Wilson March 23, 2026
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Where Most Contractors Are Going To Leave Money Behind In 2026 (And How To Avoid This!)

In 2026, a lot of contractors are going to keep leaving money behind simply because of how they’re handling their estimates and the conversations with adjusters.

On this week’s live, I’ll be showing the biggest changes you can make before storm season hits so you can hit the ground running this year and be as profitable on your insurance work as possible.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/5740519542489088

Alena Wilson December 31, 2025

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